... reminds the people what they can expect and how high Mc Donald's goal is: To be the best employer in each community around the world. Mc Donald's intend to achieve objectives through disciplined action focused on five drivers of superior customer experiences being people, products, place, price and promotion. The net result should be improved momentum in comparable unit sales, margins and returns. President and Chief Operating Officer Charlie Bell discussed McDonald's four business objectives: attracting more customers, getting existing customers to visit more often, building brand loyalty and increasing productivity to increase margins and profitability. Bell noted, "We will achieve these objectives by concentrating on the five drivers of superior customer experiences - people, products, place, price and promotion. Delivering on all five of these business drivers will result in enduring profitable growth for McDonald's global business." They also are working on a number of efforts to speed service and to offer ...

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