... these opposite views on business consequences from the Internet applications. This paper will try to analyse some of the issues, presented in Porter's "Strategy and the Internet" (2001) and Tapscott's "Rethinking Strategy in a Networked World (2001b) articles, in an attempt to come to possible conclusions on their (ir)relevance. PORTER AND TAPSCOTT POLEMICS Are there new business objectives and methods to achieve them? Porter calls for a "return to fundamentals", stressing that there is only one arbiter of the business success: the true economic value, which is "reliably measured only by sustained profitability" (p.65). The only way to be more profitable than the average competitor is "by achieving a sustainable competitive advantage - by operating at a lower cost, by commanding a premium price, or by doing both" (p.70). Tapscott completely agrees with these statements. The problem, according to him, is that Porter "uses these truths to prop a false thesis" (p.3), ...

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