... distribution channels. This kind of e-commerce depends on external factors, like the transport system efficiency. Direct electronic commerce is that one where the order, the payment, and the delivery are all done on-line. It allows transactions with no obstacles, and it doesn't recognize geographic frontiers. The limits of electronic commerce are not defined by geographic or national frontiers, but for the coverage of computer networks. Since the main networks have global scope, electronic commerce permit, even to the smaller providers, reach a global presence and make business all around the world. The customer has the possibility of choose from all the potential providers of a product or service without taking in account their geographic location. Electronic commerce also makes more competitive the providers of a product, putting them closer to the customer. That is the case when a company uses Internet for its customer service, increasing the level of information ...

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