... (per item) than the lower quantity packages. In other stores that is generally not the case, but consumers are generally unaware of this fact and think it is cheaper to buy lager quantity packages. Because of Wal-Marts strategy, offering our customers quality merchandise at low prices, it is essential for Wal-Mart to control their cost. In the international market that means that Wal-Mart need to be aware of the foreign exchange rate exposure. As mentioned earlier they are exposed at the buying of goods in the international market, but also at selling in the international market. In Appendix 1 there is an overview of the sales of Wal-Mart per segment. It is clear that their International sales are the fasted growing of all the segments in the last 4 years. While the total percentage of sales stays at about 17% of the total sales. Since 1999 the International segment has ...

See this essay or coursework document in full right now