... high, while at lower fares or with a pricing policy the price per person would be reduced resulting in more unnecessary trips. In the case of a long distance business trip of more than 200 miles, then air travel is the only practical option if a return journey has to be made in one day. This leaves this service relatively inelastic because there are no substitute modes available but some one using air travel for leisure needs can shop around for a cheaper fare. Taxi's are relatively inelastic because when people are out at night then they have no other way of getting home and taxi drivers can take advantage of the commuters. The bus service for students in Belfast is another example of an inelastic service because students have no choice but to use the service, Translink don't take advantage of this. Most modes of public transport are inelastic ...

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