... the company targets consumers who are price sensitive and price elastic * Tesco sells different types of product, which includes branded products such as Heinz and coca-cola, while the unbranded products are Tesco branded products such as Tesco baked beans and Tesco cola. This means they target price sensitive consumers who might not earn a lot, which makes income a key factor as well. * Branded products caters to those with personal taste where choice is important,so taste is important. consumer income plays a major role in consumption of products at Tesco. For example consumer who would normally purchase a Tesco baked beans because they earn lower income, would do the opposite if there is an increase in income and purchase the branded baked beans, Heinz. due to the increase in income, this has lead to an increase in the quantity demanded which makes the demand curve shift to the right for branded ...

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