... wage rate. The manufacturer Henry Ford from 1908 most famously developed Taylor's approach in car- maker onwards. The origin of the term " Fordism" lies in the method of production of the Ford motorcar. Fordism was based on standard mass production techniques. It involved the use of moving assembly line and workers performed repetitive tasks which required little training or skill. The parts used were designed so that they could be assembled easily. Machines were used to produce mass products. The result was that cars were produced more cheaply, though without any great level of choice. (the famous ' any color as long as it is black') Labour costs were held down because there is little need to employ skilled labour even anybody can do the job. Because of the mass production, the capital costs and overheads were very low so that the price for consumer was relatively low. However, there ...

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