... the tobacco industry? * Does the Single Currency have a positive or negative effect on BAT? * Are there any government involvement/activities that affect BAT? * Does the public have an influence on the government regarding tobacco? * Government support of tobacco products versus health issues. * Quick method to raise income via a popular tax on tobacco industries. * Do politics affect the advertising of tobacco? (Bernie Egglestone donated large sums of money to the Labour party when tobacco advertising was allowed on F1, this decision was revoked under public pressure and the donation returned). Economic * Is the economy stable and likely to remain so? * Pricing of cigarettes and the taxes raised from this. * Pricing of cigarettes differs astronomically between countries. * Could a rise in unemployment affect the disposable income of smokers? * Does competitors pricing affect BAT? * Does the third world pricing of primary services affect BAT? * Does the increased rate of counterfeiting affect BAT? * ...

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