... surcharges and fees against the industry as water is considered as essential. But Netherland is introducing a carbon based packaging tax in January 2008, the first of its kind in Europe to target waste and recycling. Also, Canada is applying a fee not a tax to create a more sustainable system. For worldwide decrease of carbon dioxide emission the governments signed the Kyoto protocol. Several governments are taking actions like in the UK "The climate change Levy" was launched in April 2001 to help fund measure to promote energy efficiency in business but also an EGA scheme offering tax incentives for firms investing in approved energy saving technologies. (Appendix 5 & 10) Economic: Worldwide the industry is now valued at $45bn with a production of 180bn litres a year and increasing approximately 7 to 10 % annually with a gross profit for 2006 of 39%, It is in a very powerful position ...

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