... into short, repetitious, simple tasks reducing labour costs per unit. Large scale production implied benefits from economies of scale allowing a lower price per unit The overall effect was that standardised products could be produced quicker than ever before. As fordism relied on large scale production it also relied on the assumption that demand would be sufficient to support it. These mass production techniques were quickly adopted by other firms in the US and Northern Europe and became the social and productive basis in America in the post-world war II era, often called the golden age. In terms of the work experience, people benefited from jobs. However, Fordism went hand in hand with the division of labour as it involved breaking the manufacturing process down into stages. Hence, Fordism involved a considerable amount of de-skilling. The nature of the work was very repetitious and un-involving. Workers would have ...

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