... the supply chain, with the creative use of automation and technology. Companies such as Dell Computer, HP, Toyota, Levi Strauss and Lutron Electronics have employed this methodology to their production processes and have achieved a great deal of success. Successful users of mass customization also realize the limitations unique to their own organizations, whether they are cultural or operational, and address the potential risks before fully implementing this strategy. In the case of National Bicycle Industrial Company, Mitsuru Komoto, the new president of National Bicycle, was faced with reviving one of the "Big Three" of Japan's bicycle industry. National Bicycle was faced with deteriorating economics and to address this situation, Komoto was determined to adopt a mass customization strategy, which he called the Panasonic Order System ("POS"), to the high margin, sport bicycle segment of his company. This paper will outline why we recommend implementing POS, and support Komoto's decisions regarding ...

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