... purchasing trends. * The data may be biased or representative. The advantages of this type of forecast are: * The data helps Cadbury to reduce wastage and produce the amount of products that customers would purchase. * The data is reliable if collected properly/accurately. * The forecast helps Cadbury to make products efficiently as it helps Cadbury to set a target of the amount of products needed; there are always enough products to supply to customers. I think that the time series method is quite successful for Cadbury as there have been no shortages of the amount of products that they produce, so the customer's demands are met. However precise information about this is not available to the public. Therefore I am going to use the information that I have produced about an imaginary firm I have used in E4 of my assignment. The most profitable product that the imaginary firm produces is the mugs, making ...

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