... assessment, firstly, I am going to identify the consumer protection measures that are currently in use in the European Union, identify the different national standards of consumer protection and trade within the EU, highlighting the reason they become barriers to trade. Finally I will show the Directives governing: misleading advertising, consumer credit and price indication, that have been enforced to and promote a single market. Part 1. Explain why consumer protection is vital to maintain and promote a single market. Within the model single market, consumers are given the opportunity to purchase both products and services, having more choices and at relatively lower prices. However, the free movement of goods concept cannot operate properly without laws that protect its consumers. For, if the products (or services respectfully), that were traded did not provide its expected standards then the consumer market simply would not purchase. Consumer policy has not always been a topic placed high ...

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