... and that consumption is never purely an individual task that excludes all intervention by others or the media, all consumption is influenced or become susceptible in some way, shape or form. Others believe that emotions, sexuality, state of consciousness and symbolism have a huge impact on consumer behaviour. This review will highlight what the main theorists' points of views and opinions are in their respective field of study. There are copious amounts of literature on consumption and the process of accurately determining what constitutes to consumer behaviour may prove to be one step too far for all involved. This review is only quantitative and only explores what is already written in the subject, at the end of the review there may be evidence suggesting that relevant topic areas have not yet been explored to date and these topic areas should be explored. The purpose of this research is to determine ...

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