... Flow Production: This is used to produce high volumes of similar or the same product. The production process is synchronised and continuous meaning that it is highly capital intensive. It is difficult to use this method if demand is small, fluctuating, or consumer taste is individualistic. Comparison JOB BATCH FLOW One-off production Production in batches or groups Continuous production Can produce tailor-made products Involves high level of pre-planning to co-ordinate batches Economies of scale involved in mass production Suitable for niche marketing Can produce a variety of products needing different marketing Suitable for mass marketing Needs wide range of machines and skills to meet requirements of each job Needs fairly wide range of equipment and skills for different batches Needs one set of machines to produce standardised product Highly flexible process Fairly flexible process Inflexible process Often labour intensive Usually relatively capital intensive Capital intensive Factors which determine the choice ...

See this essay or coursework document in full right now