... which produces daily consumable products. Just in time production reduces the costs of stockholding, by any delivery problem can halt all production. This is suitable when the product is bulky and a large storage space is needed for long term storage. For making sneakers like Nike, mass production is best suited since there is a large continuous demand. Philip H Knight, the founder, started the Nike global corporation out of the trunk of his car in the early 1960's in Oregon. His plan was to get high quality running shoes at a very low cost of products that would be created in Japan. In 1966, his first try sold $8,000 worth of shoes in no time and was ready for more. In 1971, it was sold over $1 million worth of shoes and the business became officially known as Nike. Nike originated from the name of the winged goddess ...

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