... Yet very little, if any, of Nike's trainers and apparel are manufactured in the USA. Nike, like many large companies, has moved its production into areas of the world that are cheaper, in an effort to reduce manufacturing costs and therefore maximising profit margins. Nike's HQ, based in an MEDC, is the centre for all Nike's research and development. In an MEDC the best, most intelligent, experienced and well-educated workers are available for Nike's development program. Being in a rich country also gives access to the latest in technological equipment and research techniques. This allows Nike to stay at the forefront of shoe and sportswear technology, developing shoe technology such as Max Air, Zoom Air, Tuned Air, Shox, as well as clothing technology and fabrics such as Dri-FIT, Clima-FIT, Therma-FIT and Storm-FIT. The increases in technology and innovation mean Nike keeps ahead of its biggest competitors both on the running track ...

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