... and in groups". Another source define consumer behaviour as "a model used in the study of the buying behaviour of consumers; behaviour of individuals when buying goods and services for their own use or for private consumption". (http://en.mimi.hu/marketingweb/consumer_behaviour.html) The marketers predict consumer actions, determine the needs of target markets, and understand how consumers perceive and understand marketing information. For example, BT (British Telecommunication) has different price plans for their customer in three options. This knowledge of consumer behaviour helps the consumer make effective decisions. "If a marketer can identify consumer buyer behaviour, he or she will be in a better position to target products and services at them. Buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance of human needs to buyer behaviour (remember, marketing is about satisfying needs)". Source: www.marketingteacher.com/ Lessons/lesson_consu... The above diagram is Abraham Maslow's Hierarchy in a triangular form because ...

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