... I was an observer dated on 1st April, 2005 from 6:00pm to 8.00pm which is the rush hour and many people had left their offices and were going home. The superstore had many banners such as "Red Hot Real only at Park'N shop, Yellow Labels, Lowest price, Snack Carnival..." and most cabinets had labels containing statements and the "Yellow Labels" and showed it the "Lowest Price, 2 for $10, Buy 2 get 1 free." That was the place not only selling the dry provision but also the fresh. Observation One group was quite interesting which was made up of a woman, a man and a little boy; like a family. They brought a small calculator and they did some counting before they put something into their shopping cart. They walked around the superstore about 40 minutes and purchased a lot of products. I could find that their shopping cart included some ...

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