... as generally established formats are purchased which perhaps feature a history of success elsewhere. Culturally and socially, Moran's arguments involve the licensing of formats globally and more specifically the question why do some countries "...Produce their own version of a television program such as Wheel of Fortune when other countries prefer the economical option of importing the US version?" Although this point is somewhat related to finance, it has more to do with cultural diversity and the idea that a regionalised version of a format will have greater "national appeal" as it will be suited more individually to the audience. There are also political implications of television formatting, such as choosing to modify a format instead of just importing the original version for reasons of local employment and the fact that less complaints would likely be made. One of Moran's early points is the difference between plagiarism and formatting and the ...

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