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... space of four years. Ford dominate the car market (Fig.1) with a market share of 15.6%, Peugeot have a market share of 8.3% which put them third on the car market. The future objectives for Peugeot are to have sales of 3,250,000 vehicles and an operating margin of 2.8 or 2.9 billion euros, which is 4.8% or 5% of the automotive division operating margin. Commercial Launches during the year are the Citroën C3, the Peugeot 206 SW and 307SW, and also the MPVs Peugeot 807 and Ciroën C8. The group is giving itself the means to succeed by the industrial investment of 3 billion euros, a research and development investment of nearly 1.5 billion euros, and the recruitment of 9, 000 engineers and managers over 5 years. On the 1st of October 2001, the Peugeot 206 was voted the best car in the super mini category in the What car magazine. On ...