... background, then use a few major retail multinational corporations that pioneered into the Chinese market over the past few decades and succeeded---Yum!(parent company of Kentucky Fried Chicken, Pizza Hut, etc.), Metro, and Starbucks---as examples to illustrate the importance of culture adaptation. Chinese Culture Background One visualizes the phrase "Chinese culture" with silk, china, tea, the Great Wall and ancient architecture, traditional calligraphy and painting, Kung-Fu, Tai-Qi, food, etcetera and etcetera, all of which symbolized the glorious "Good-Old-Days" of Chinese history. Indeed the ancient China shined for a long, long time in world history and reached its peak in the Tang Dynasty (618-907) when the enlightened emperors, although believed that China was the center of the universe, welcomed foreigners and encouraged trade whole-heartedly. As a result it absorbed foreign culture at an accelerated rate (at the time there were as many as more than 10,000 merchants coming from as far as Rome ...

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