... with local popular or traditional forms driven out or dumped down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization. At a deeper level, the anxiety becomes a social one, of Which the cultural is merely a symptom: the fear, in other words, that specifically ethno-national ways of life will themselves is destroyed. The cultural issues tend to spill over into economic and social ones. Let's look first at the economic dimension of globalization, which, in fact, constantly seems to be dissolving into all the rest: controlling the new technologies, reinforcing geopolitical interests and, finally collapsing the cultural into the economic. Economics has become a cultural matter; and perhaps we may speculate that in the great financial markets a cultural image accompanies the firm whose stocks we dump or buy. Such is the movement from economics to ...

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