... the author of New Rules for the New Economy, describes the new business landscape, "It is global. It favors intangible things - ideas, information, and relationships. And it is intensely interlinked. These three attributes produce a new type of marketplace and society, one that is rooted in ubiquitous electronic networks." That is, the New Economy has been transformed by digital technology in the "postindustrial" period. Value creation for customers has shifted from physical goods to an economy that favors service, information, and intelligence as the primary sources of value creation. E-commerce may be understood in a broad sense or a narrow sense. The former refers to all the business activities (like buying, selling, and other transactions) that are conducted via communication and business technologies. By this definition, a transaction may be done through telephone, fax, credit card, TV shopping, and the Internet. A narrow sense of definition for e-commerce ...

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