... be wrong to think of the euro as "just another foreign currency". As the currency of 12 European countries and 300 million people, many business, small as well as large, are now beginning to feel the impact of the euro on how they do business. The tourism industry could be particular affected after 1 January 2002; travellers within the euro area are expected to quickly realise the benefits of using a common currency and may expect businesses outside the euro area to follow suit.(Annual Report for 2001 from BTA) If Britain has the euro as its currency, holidays here will be cheaper because it will be easy to compare prices between all of the European countries. Britain will be forced to reduce its prices in order to remain competitive. This will make holidaying in the UK more popular with people in other countries because prices will be lower. At the moment ...

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