... had reported a net loss every year since 1985. Regarding its performance it ranked last among the 10 major U.S. commercial airlines in one-time arrivals. Due to operational, financial, cultural etc. problems the company suffering of loss and financial shortage. More over the company was encircled by major problems and their symptom were such as: Instability of the organizational setting, immediate change of strategy, employee's dissatisfaction and low moral, non-existence of team work sprit and lack of cooperative interdepartmental communication. In addition highest number of mishandling of baggage's, planes were late, over all customers' dissatisfaction and claim result was worthless. This ranked continental among the worst in the percentage of passengers who were involuntarily denied boarding. On the way struggling for survival the company aware of the future loss and financial crisis. Then as a solution a new president and chief operation officer (Gordon Bethune) joined the company to solve the ...

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