... to increase their financial security making profit for the first time in April 2003 for 10 years since it was the end of the Megadrive's product life cycle in 1993. While after 1993 saw flop after flop with their new consoles trying to recapture the success of the Megadrive but failing miserably, managing only to capture more debts, most of which have all been paid off. Sega have left the reborn phase and are entering the growth phase exceeding Company and Stakeholder's expectations despite depressed economies in Japan, U.S and Europe. From March 2002 to March 2003, sales of their software have increased by over 40 percent. Driving this growth is all down to Sega's 7 main goals all part of their main strategy of becoming once again like they were in the early 90's; market leader of the software market. Goals A. Sega plan to carry on releasing sports titles which is ...

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