... sources could include interviews and surveys of employees, administrators, physicians or from reports generated at meetings. External sources of data may include information from patients, suppliers, consultants, newspapers, academic publications, and conferences. The approach to accomplishing an in-depth analysis of the macroenvironment involves a number of steps: 1. Scanning macroenvironments for warning signs and possible environmental changes that will affect the organization. 2. Monitoring environments for specific trends and patterns. 3. Forecasting future directions of environmental change. 4. Assessing current and future trends in terms of the affects such changes would have on the organization. VEREINS BANK a large regional bank in Germany with 22000 employees and 770 branches nationwide in 1993 decided to expand the scope of bank's operation to unapproached parts of Germany. There were two option , one was to increase the number of branches and the second was the option of branchless ( online) bank. However the first option ...

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