... Motors, and BRM. They are also new companies established in the same year as TOTO. BRM is the biggest threat as they also targeted the luxury segment of the market. They produced 3 car models - Fetish, Adiktion and BRM X, which exactly hit at the same segments as TOTO, focusing the same 3 age-group buyers. Next, General Motors and Magnificient Motors started to join in the battlefield with 2 models such as Sakura for the former company, and 1 model from the latter, all tried to compete with TOTO over the buyers from 41 years old onwards. What's going on with TOTO? We are going to look at its internal factors: operation process and human resources to find out what brought about the negative deficit. There had been a rather fluctuating amount of investment into automation. They first invested £30m; and reached £100m in the second and fourth year; and then a ...

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