... the Internet provider appeared on television, radio, print, and as ads on other Internet sites. In addition, AOL branched out in other countries to reach additional customers. Although 1998 and 1999 both provided profits for the company, it was not enough. They had to find other ways too aid its cash management. Therefore, they searched for other ways to raise profits. AOL had no interests in any transport service, but felt is was in its best interests to make portal services available over any broadcast conduit. This would aid in its efforts to increase cash flow, and capture more of the market share. In looking into these possibilities, AOL found that cable companies had become hostile, making it difficult to enter that market. The executives needed to find another way to enter this market, and gain market share. In January 2000, American Online and Time Warner (TW) announced a merger ...

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