... of the industry and firms within it have faced a number of challenges, and not all firms have proven successful. Industry Players Concentrating on the fortunes of 4 companies, each with unique strategies; motivations for entering the console industry, and each offering products appealing to different segments of the gaming market. Photos of the consoles can be found in Appendix A. The firms/consoles are : * Sony (Playstation 2) * Nintendo (Gamecube) * Microsoft (Xbox) * Sega (Dreamcast) (now defunct) Competition Analysis The industry conforms to an oligopolistic model of competition, currently being fought by three firms. The firms tend not to compete directly on price (discussed later) and a price cut by one firm usually results in a comparable cut by other firms. Competition is fought primarily on marketing strategies and software availability including other accessories. Additionally, many (firm's) actions are known in advance by competitors and consumers (Playstation 2 launch known a year in advance). There ...

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