... share. P 208 Specialised strategies needed due to the varies needs of customers, the wide sources foe ca and the large competitors whose innovation can be difficult to copy. Consideration of customers and resources define are of activity. (Professor Peter Drucher- customers) p437 MARKET Consider; market size, disposable income, and age, relative costs: tax, insurance, lifestyle, which worries about the environment etc. P 211 Lifestyle segmentation. Simplifying them a bit too much? Influenced by our own experience. Identify market segments, evaluate them, and position our company. 13. small 25-40. young people. More appropriate. Low tax. Not lots of people to carry. Insurance. Lower medium 41-55. carry families. Cost important. Decent size. Upper medium over 55. luxury. Most money to spend. Status. Disposable income. 5/0/15 Family- safety, size etc Retired- big spender, proud of it etc Business man- looking for gadgets, status Decided in first year to make most of Sleek, then Cubix then Aziz. We thought we ...

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