... an ideal place for a new generation and people of all ages who possess a young mindset and have a strong passion for the African taste and style. 1.2. Purpose This report analyses and describes the business concept of Swahili Café, the African coffee café. Our business concept, environmental, market, internal analysis will be explained in detail to provide the insight into this potential opportunity. 2. The opportunity Swahili Coffee Cafe, soon to be located in downtown Melbourne on Collin Street will offer customers with cozy and authentic African ambience having a wide variety of hot, cold, and ice blended coffee and bakery items for coffee complements such as pastries, cookies, cheesecakes, ice cream and biscuits. The café also carries African souvenirs and merchandizes such as mugs and key chains. The café will be decorated according to the traditional African style. All furniture and decorating stuff from dish tools to sofa ...

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