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Words: | Submitted: Fri Jan 28 2005
... Coca-Cola, Pepsi-Cola and Cadbury-Schweppes. Their profiles include soft drinks, juices, sports drinks, water, and tea. Traditionally, Coca-Cola and Pepsi-Cola have competed as the soft drink industry leader. Cadbury-Schweppes provides competition to the two leaders; however, they have taken their focus away from winning that battle. They are competing for other titles in the beverage industry. By looking at the financial ratios of the beverage industry and comparing the ratios of the companies, it is easier to see the similarities and differences of these companies. Industry Overview The beverage industry consists of a family of beverage types. It is primarily broken down into alcoholic, non-alcoholic, carbonated and non-carbonated. All of the beverage companies fall into one or more of these categories. The focus of this paper is on the non-alcoholic, carbonated beverages. Carbonated beverages bring in more revenue when comparing them to non-carbonated beverage industry. Coca-Cola, Pepsi-Cola and Cadbury-Schweppes dominate the soft drink ...
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