... position within the television industry platform. The report will navigate through a series of facts and figures and we will be applying strategic tools such as PEST and Porter's 5 forces to establish key issues about the industry. This report will develop by initially looking at the television industry as a whole by looking at audience levels and trends and establishing BSkyB's competitors using concise and relevant sources. We will be using both primary and secondary material to assist in our research, which will include books, Internet sites, newspaper articles and sufficient handouts from Richard West. We intend to clarify that although critics say; that channels such as Sky 1 is losing its 'edge and innovative abilities', in the recent months. BSkyB still maintains a firm hold on the British Television Industry, which will also be reflected on in the future. Chapter 1.0 Establishing BskyB and its rivals 1.2 The competitors This October digital television will be ...

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