... flights to around 263 destinations in 97 countries. The remainder of this essay is going to deal with BA over the ten years between 1991 when the Gulf War broke out and the end of 2001, just after the September the 11th attacks. In 1991 the gulf war and an increasingly bad worldwide recession depressed revenue and profit for BA. This meant that '91 was the first year since BA was privatised that they made less profit than the previous year. However they still had massive assets including 8 UK airports and were responsible for around 70% of UK passenger traffic and 85% of air cargo. The company's business strategy and marketing campaigns remained pretty constant but put extra special emphasis on safety and security. This was mainly due to threats made by terrorists during the gulf war to highjack planes, a threat that wouldn't really be realised until September 11th ...

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