... Skanson's limited business and managerial know-how Opportunities: 1. Signing additional musicians which fit into Darren Skanson's vision. 2. Industry is big enough and diverse enough to support many niche players like CCM 3. Selling the Acoustitherapy brand and using the proceeds to grow CCM 4. Partner with other vanity or micro-labels to centralize the sales functions and provide a larger selection to one-stops retailers 5. Growing to a size that a major studio will want to buy CCM Threats: 1. Low entry barriers encourage continual stream of new niche players 2. Traditional distribution channels are difficult to penetrate 3. Major record labels exert power over radio stations and retail outlets. 4. New web technology (e.g.: MP3) allows easy access to copyrighted materials. Observation in the financial performances: In 2000, CCM's catalog had 4 product lines and 11 records. The majority of CCM's sales come from Gig's, followed by wholesale, mail and phone orders, and then Website sales. Total sales for the year 2000 ...

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