... Team 12 6. Financial Data 12 6.1 Cash Flow 13 See appendix (cash flow) 13 6.2 Break-Even Point (BEP) 13 7 Risks and Rewards 15 8 Appendix 16 1 Detailed market research methods 16 2 Market researches 16 3 Warwick University profile 2002 17 4 Warwick Arts Centre 17 5 Warwick Business School 18 6. Use of Loan 18 9 Bibliography 19 1 Executive Summary 1.1 Introduction Cathay YA is a sole trader business that specializes in retailing Chinese foods, seasonings and international phone card on campus. We want to penetrate the retail market on campus with traditional and fresh oriental competitive products. Due to the rapid increase of higher education Chinese student population and the demand of Chinese foods, we expect to easily exceed our financial forecasts. 1.2 The company Cathay YA's goal is to be the market leader in serving university students (mainly Asian) Chinese foods, seasonings and phone cards. We will do our best to know the customers' demand and keep in touch with them closely to provide whatever they need. The first Cathay YA will be opened in the centre campus of Warwick University. As the entrepreneur of such a business, ...

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