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... third group in the world by room numbers. It is a France-based company and it has been set up in 1967. It owns 3,700 hotels across nearly 90 countries and its turnover was 7,139 billions of euros in 2002. Accor has a wide range of products 2) InterContinental Hotels Group (IHG) InterContinental Hotels Group is developing two different businesses : Hotel and Britvic soft drinks. Britvic is a leading UK producer of soft drinks with an excellent range of successful brands. InterContinental is also the second largest hotel company in Europe and in the world. It is a United Kingdom company origin. It owns 3,300 hotels across nearly 100 countries and its turnover was £m 2,134 in 2002. II) Strategies adopted by both companies 1) A balanced range of hotel operating structures According to Accor and IHG websites, Accor and Six Continents are operated a variety of management structures, including subsidiaries, ...