... figures have generally increased, with the company's profit soaring from just $51.6 million in 1994-95 to $156 million in the '99 financial year. This represents an increase of around 34% in 5 years. Over the same period, however, the company's asset base has diminished, as stated above, therefore indicating that the increase in profits is not due to a more efficient use of assets. 1.1.2 Critical Success Factors There are a number of critical success factors that determine the profitability of firms operating within the Australian airline industry. These include: * Selecting the appropriate aircraft to match routes so as to regulate capacity. There is no need to utilise a large Boeing for the Melbourne to Sydney route. It is much more cost effective to use a smaller vehicle; * Links to a national or international central reservation system for the ease in ticketing. A central reservation system can reduce mistakes made, and is ...

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