... emergence and growth of other domestic airlines has forced Air Canada to give up 42 peak hour slots at Pearson International.2 In addition, Canada's leading discount airline, WestJet, had been given access to Hamilton's Airport in order to enter markets on the East Coast. Air Canada remains the dominant company in terms of size, but is facing increasing competition from WestJet and others such as JetsGo and CanJet. In the last year alone, WestJet had increased the number of flights and destinations and has expanded to the West Coast. It now has access to all major Canadian cities. In order to accomplish this it had decided to purchase 11 new Boeing 737-700 planes in 2004 that are known to be more efficient in fuel consumption.3 As this company expands, its growth will naturally decline and it is expected that operating costs and competition will challenge its bottom line.4 Nevertheless, its ...

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