... full value of the company. SWOT ANALYSIS STRENGTHS : * Innovative unit-linked product The objective of this product was to take advantage of the opportunity created by regulatory changes that allowed savings to be linked to investment-backed variable life assurance policies. With the success in U.K., Carendi regarded it as having potential in other markets. * Alliance-based structure ~ Specialists in collaboration Before AFS launched this structure, it had a serious problem - a fast turnover because the best in-house funds managers often left for higher pay elsewhere. With the foundation of the new business model - specialists in collaboration - AFS could add value by packaging long-term saving products for brokers and their clients, and by bringing wholesale distribution to brand name money managers. * Prototype formalization Applying prototype concepts to business development can enable AFS to design products and develop administrative processes for a specific market in half the time and at a quarter ...

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