... EA brand tie-ins) EA also operates the games channel on AOL. Internal Environment SWOT analysis of EA Strengths * EA is one of the most established and healthy video game brands in the World. * EA has a very strong working relationship with the three major console manufacturers, i.e. Sony (PlayStation 2), Microsoft (Xbox) and Nintendo (Game Cube). * EA has an edge on its competitors that no other game software company has EA's ability to localize games. * Diversification of games. * In place a good marketing strategy and have good relation with mass market retailers - like Wal-Mart, Toys "R" Us, Best Buy. * Focused strategy for human resource management and development. * Strong alliance with Cinema, Sports & other entertainment companies Weaknesses * Only focuses on teenage segment and not producing games for mature audience. * EA does not have it's own console * Facing criticism due to not providing online functionality for Xbox games * The administration and similar ...

See this essay or coursework document in full right now