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Words: 10,000 | Submitted: Thu Mar 06 2008
... you can get with any combo meal like side salads, chili, and baked potato. Each company has ventured into other restaurants, with minimal success. McDonald's operates Boston Market. They did own Chipotle and Donato's Pizza; in 2005 they sold both of these companies. Wendy's owned Tim Horton's and Baja Fresh Mexican Grill until 2005-06. Each company realized that as they diversified into other types of fast food that their core business suffered. Globally, McDonald's has a decided edge over Wendy's. McDonald's looks at overseas markets as the next big opportunity, especially in China, Wendy's does have some international operations but as overseas competition increases they are closing more and more. As I viewed the companies I saw that McDonald's as the better option over Wendy's. I believe McDonald's is run better and their strategy is suited for the long term. Over the past 5 years Wendy's has steadily declined in ...
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