... biggest sale volume comes from our smallest and cheapest PM/17 model. In my comparison to either of the big boat manufacturer companies I found that our bigger boats are very similar in length, features and accommodations to the big companies' entry / mid-size cruising boats, with a quite reasonable price. Therefore my main recommendation is to promote those of our bigger (more expensive) boats with more emphasis than before. To achieve this we should implement a couple of marketing steps. First of all, in our financial department's projections it is clear, that our projection for next year is significantly better than the current year's numbers. (Exhibit 1.) However as a %of sale, our marketing costs (investments if you will) are almost halved and in the meanwhile we are aiming for a $300,000 profit after our loss this year. I believe there are definite surpluses to use for market the upper-end of ...

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