... well as sweeping changes in operation, to ensure the company's profitability. The initial steps a manager must take are twofold: to clearly outline the challenges and opportunities of an international market and to address the individual talents of each employee. A successful manager will tailor his company's global strategies to suit its resources and capacities. This involves setting realistic goals without losing sight of more elevated ones. Not every corporation, for instance, has the size and reach of Citicorp, which will have one billion customers by the year 2010. While a manager should take the limitations of his corporation into account, he must also remember that quality of products and services can achieve goals that mere size cannot. Instead of being "all things to all people," a smaller company can take a more specialized approach to the global market by focusing on a certain sector in which it can excel. ...

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