... the domestic market. Because each nation had the right to enforce their sovereign rights to air space, competition in commercial aviation was regulated by each of the respective governments that signed up to the Chicago Convention. Often these regulations gave each nation the ability to establish state-owned commercial aviation duopolies or oligopolies (Doganis, 2001). The purpose of this assignment will be to demonstrate that deregulation has created serious competitive issues throughout the airline industry. The issue of competition is the single most challenging aspect of the human resource strategies facing the airline industry. By means of a political, economical, social, technological, environmental and legal (PESTEL) analysis, our team will analyze the typical HR strategies pursued by leading firms within the airline industry. Our PESTEL analysis will also examine the means by which the traditional airlines are reducing labour costs in order to gain competitive advantage. We will then ...

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