... they plan to turn around the loss of £0m euros that Buzz is facing. * In February, they opened a new base in Italy. * In April, another base was opened in Sweden with six new routes. * Financial results that were released in June showed: "passenger traffic for the year grew by 42% to 15.7m as average load factors increased from 81% to 84%, primarily due to a 6% reduction in average fares. Total revenue in the year rose by 35%, however operating costs rose at a slower rate by 26%. Net Profit increased by 59% to 239.4m euros." * 3 new routes were announced in August and now, "Ryanair has 127 routes that cover 84 destinations across 16 countries." (www.ryanair.com ) The nature and extent of competition in the market and how competitive advantage is sought Ryanair is expected to carry almost 24 million passengers this year. Being the first airline to introduce ...

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