... further develop its South Africa operations. I will divide the history of SAB to three periods, The growth period, The diversification period and the core period which SAB has experienced and faced The growth period: The growth period of SAB contains several important dates which gave SAB a strong thrust towards success. In 1895 SAB was founded in Southern Africa, 1898 Castle lager was launched. 1949 Massive expansion program involving breweries, small hotels and pubs . 1955 Taxes on beers results in decreased demand for beer. 1956 SAB responds by consolidating with Ohlsson's and United breweries. SAB Diversification Period. 1960 SAB acquired control of Stellenbosch Farmer's Winery. 1962 Restriction of the drinking of alcohol by black South Africans was lifted. 1967 SAB expands into the food sector, taking control of Hinds Brothers and international. 1974 Acquisition of OK Bazaars and sets up joint venture with Schweppes and then acquires bottling business of Pepsi-Cola. 1979 SAB moves into the Fruit-juice ...

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