... airports. They tend not to be any mixed class. 1.2 Abbreviations Abbreviation APD Air Passenger Duty BA British Airways BCG Bolton Consultancy Group CAA Civil Aviation Authority DBA Deutsche British Airways EU European Union GDP Gross Domestic Product GO GO Fly Ltd LCA Low-cost airline P/E Price per earnings PEST Political, Economic, Social and Technology SLEPT Social, Legal, Economic, Political and Technology SWOT Strength, Weaknesses, Opportunities and Threats. UK United Kingdom VAT Value Added Tax 1.3 Founder easyJet, the Luton-based air carrier, modelled after Southwest Airlines was launched in November 1995. The founder of easyJet, Stelios Haji-Ioannou, the jet-setting son of a Greek shipping tycoon, was rated by the Sunday Times in 2003 (Sunday Times, 2003) as Britain's 140th richest person. He is however so cheap, that when he launched easyJet, he decided not to offer free soft drinks or peanuts. He's so cheap that when he launched his car rental business, called easyCar, he decided to charge when customers brought cars back dirty. He's so cheap that when you go to see a film in one of his cinema, called easyCinema, you get ...

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